K2STUDIO
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Voices of Potrero

Voices of Potrero

An installation aimed at merging the worlds of the privileged and oppressed in the Potrero Hill District in San Francisco, Califonria.

Graphic Designer

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project

Voices of Potrero, 2015–2016

Public installation, digital, and print campaign designed to inform Potrero Hill's severe income gap

This structural, digital, and print campaign is designed to inform Potrero Hill's more affluent residents of the poor conditions of the nearby public housing and what they can do to help the district's income gap. Residents of Potrero Terrace public housing have volunteered to reveal their harsh conditions within their homes. 

 

vision

We hope to humanize and connect the two divided communities in the district by physically joining them with an exhibit designed alongside Missouri Street. 

role

Graphic Designer

type

Research, Brand, Installation, Print, Digital

members

Danielle Forward and Min Young Kwak 

 

 

BRANd Identity

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Journey Map

Exhibition Experience

The exhibition would begin on 16th Street and make its way to Missouri Street. Each block would have a pylon revealing the stories that occurred in the public housing community. Between 18th and 19th Street would be where individuals could find more information on how they can take action.  

 
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storytelling 

Voices on the Pylons 

Each pylon along Missouri and 16th Street displays the voices of residents in public housing and their thoughts on the local crime, poor conditions, and the clear divide between two communities.

* Inspired by posts on Nextdoor, Voices of Potrero aims to generate awareness and empathy from affluent residents of Potrero Hill towards those living in the nearby public housing. 

 
 
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solution

Discussion & Change

The 18th street discussion pylon is where we imagine residents and visitors of this neighborhood would come and learn exactly what each community struggles and challenges are and how each person can help. 

 
 
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Print Publicize

 
 
 
 

 

digital platform

Website Experience

 
 
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REFLECTION / LESSONS LEARNED

This project opened my eyes to the disparity gap between residents with high verses low income and how that difference affect the treatment of their homes within their communities. 

If given the opportunity and more time, I would want to learn more about resident's stories beyond what's provided on Nextdoor. I would start by interviewing residents on their current start of living in public housing. Research the battles they face and how landlords and neighboring communities are responding to them.

FUTURE GOALS 

  1. Interview current residents living in Public Housing

  2. Document their current state of living with their units

  3. Learn how their responding to the issues they face

  4. Finds ways to supply them help where it's needed