K2STUDIO
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Harsh Realities of TL

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project

Raw: Harsh Realities of the Tenderloin, 2015–2016

Book and mobile app documenting the stories of residents living in the Tenderloin of San Francisco

The Tenderloin (TL) is rich in history, culture, and at times, hardship. This project highlights some of the heart breaking realities of the TL. My hope is to reveal another perspective of living in San Francisco.

There is a large population of drug users in the Tenderloin. During my research, residents volunteered to share their past or current experiences leading into a lifestyle with drugs. Their stories were transcribed using audio recording and photography. 

 

Vision

Humanize and empower residents that experienced a lifestyle of drug usage. 

Approach 

  1. Create a visual system that allows viewers an understanding of the volunteers stories

  2. Develop a system that allows viewers to select how they navigate stories (mobile)

  3. Formalize the information which can allow viewers to build empathy

Role

Graphic Designer (Brand, Book, Mobile app)

Toolset

Canon ESO 60D DSLR, Adobe: Photoshop, Lightroom, Bridge, InDesign, and Sketch

 

 

Deliverables

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Brand Identity 

 
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Print Deliverable

Coffee Table Book

During this stage I wanted to frame the best solution for how my findings would be understood and that each chapter would feed into the next portion of the story.

 
 

Book 01/04 – interior wireframes 

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Book 02/04 – map of book layout

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book 03/04 – close-up perspective

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book 04/04 – the full cover layout

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Digital Deliverable – 01/04

Supporting Mobile App

The mobile application was created in order to further the experiences of the stories shared. Some of the stories were captured through audio and others video. Viewers would be able to become more personal with the resident's lives.

 
 
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Digital deliverable – 02/04

Observations 

The observation section focuses more on discoveries made during and outside of interviews. Moments I found myself stumbling upon moments that best capture the Tenderloin. These moments were captured predominately through photography and also with supporting personal notes.

 
 
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Digital deliverable – 03/04

Interviews

The interviews section showcases in-depth stories provided by residents living in the Tenderloin. Stories are supported by additional audio recording plus sourced photography.  

 
 
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digital deliverable – 04/04

Landscape

The landscape section connects where the stories were discovered on a map of the Tenderloin.

 
 
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reflection / lessons learned

This was my first time operating a Canon EOS 60D DSLR camera. I challenged myself to use this project as an opportunity to learn the technological aspect of photography. Through trial and error, I learned a ton about photography! This could not have been fulfilled successfully without low-fidelity storyboards. 

I realized from previous projects the importance of having a storyboard to reference while in the production stage. It helps with understanding what footage to capture and the project scale.

future goals 

  1. Learn more about the jobs of different lens

  2. Learn more about Adobe Lightroom and Bridge

dedication

Sending prayers to those struggling to make ends meet while fighting off personal demons on Ellis Street.

You are the reason.